Google has significantly broadened the reach of its artificial intelligence video generation tool, Veo 3, by making it available worldwide to millions of subscribers through its Gemini app. This global launch, which began on Wednesday, extends the technology to users in 159 countries, including key markets like India, Indonesia, and all of Europe, as confirmed by Google's Josh Woodward.
Initially unveiled at Google I/O in May, Veo 3 empowers users to create 8-second high-definition video clips (720p) complete with synthesized speech, background music, and realistic sound effects, all from simple text prompts. The company emphasized the creative potential, stating, "Your imagination is the limit when you create photos and videos on Gemini." Subscribers to the Google AI Pro plan, priced at approximately Rs 1,999 per month in India (with a one-month free trial), can generate up to three "Veo 3 Fast" videos daily, which are produced twice as quickly as the original version. After reaching this daily limit, users will revert to Veo 2.
Since its initial release, Veo 3 has already garnered significant attention for its ability to produce viral content, ranging from imaginative historical reinterpretations to surreal creative experiments. David Sharon, Multimodal Generation Lead at Gemini Apps, highlighted this creative output as the driving force behind making Veo 3 more widely available.
However, the widespread availability of such powerful AI tools also brings increased scrutiny regarding potential misuse. Google has proactively implemented several safety measures, including extensive "red-teaming," robust policy enforcement, and AI safety checks. All videos generated by Veo 3 incorporate both visible watermarks and invisible SynthID digital watermarks, designed to clearly identify AI-generated content. Google is also in the process of rolling out its SynthID Detector to early testers, with plans for broader access in the near future.
Despite these safeguards, concerns have already emerged. Reports from organizations like Media Matters indicate that racist videos, seemingly generated by Veo 3, have amassed millions of views on platforms like TikTok. This underscores the ongoing challenges technology companies face as they democratize advanced AI capabilities. Looking ahead, Google plans to further enhance Veo 3's capabilities by adding photo-to-video generation features in upcoming updates. This expansion of AI video generation technology is closely watched by regulators and advocacy groups concerned about potential misuse, while content creators eagerly embrace these new tools for short-form video production across various social media platforms.
The relevance of the video below to this article is that it discusses the capabilities of Google's Veo 3, including its ability to generate realistic videos with native audio and its potential impact on content creation.
